Launching Bose Automotive Sound System

To introduce a revolutionary new and customizable automotive sound system for luxury to economy models, Bose’s product launch need to gain consumers and automakers’ attention in a highly competitive market.  

Broadcast-quality video stories, online content and out-of-home media (transit posters and airport kiosks) were included in this integrated campaign, commissioned by Bose’s in-house agency, with Jon as AD.

Through compelling design and motivational messaging, the launch was widely recognized as helping Bose stand out from their competitors, gain the attention of their target audiences and motivate consumers and automakers to take desired actions. Cumulatively, this helped drive Bose’s visibility and profitability.