Mercer Client Conference: Braving the Elements. Surfing the Late Cycle

With the U.S. economy approaching the end of a mature cycle, the Mercer marketing team asked for our help to shift client perceptions. Rather than feeling anxious about an uncertain market, Mercer wanted their clients to feel empowered by the opportunities it presented.

Mercer marketing needed our help to create a new look and feel, pushing their corporate brand theme, for maximum creativity. Then, our client wanted us to help get buy-in from all internal constituents, including presenters, event planners and sales.

The result was, in our client’s words...

“The most memorable meeting we ever hosted.”